Purpose-Driven and Human-Centered Work

Creating social impact is not just about making aesthetically good videos, posters, campaigns that puts the creating organization or business on the center stage.

It’s about creating and sharing simple and digestible stories that puts the stakeholders first, move them into action so that they are able to uplift society together.

WASH Marawi

“Behavior Change Communication in Marawi City”

To improve water, sanitation and hygiene practices in Marawi City after a terrorism attack in 2017, Braveworks collaborated with USAID’s The SURGE Project to implement a Behavior Change Communication Campaign for three key stakeholders.
THE STATUS: Avolution Inc. is a digital signage business that prides itself as being a premier distributor of top-of-the-line LED and other forms of digital signage to their top corporation clients. For their 10th year anniversary, they wanted to switch things up and do something that will solidify their brand image and set them apart from their competitors.

THE CHALLENGE: For tech companies, EVERYONE says the usual keywords: innovative, cutting-edge, best of the best, the most advanced technologies – basically, nothing stands out anymore. So we went straight to the source: we interviewed the two executives of the company: the president and the VP of sales and marketing (who were also co-owners of the company). During the intensive BraveStart, they began talking about how much they value their relationships with their clients. That, regardless of what their competition is doing, they always go above and beyond with client relationships and after-sales service. THAT is their expertise.

THE SOLUTION: Rebranding, Video and Event Strategy

This company was not just another digital company that sells technology. Essentially, the best technology can exist and can be represented and sold, but nothing beats the human touch that powers it. This is where their brand was translated powerfully on video: Digital: Powered by Humans.

The video was played to standing ovation in their event, garnering 300 qualified leads in one night and putting them on track to 1 Billion in sales.
Puerto Princesa City
THE STATUS: Puerto Princesa was known primarily as a Tourism Gem, the Philippines last frontier and one of the best islands in the world.

THE CHALLENGE: They needed to be presented as a premiere investment destination to boost the local economy.

THE SOLUTION: We created a video and brand strategy in partnership with USAID SURGE to present Puerto Princesa as an investment destination to potential investors. Instead of focusing on the tourism part, we focused on its ease-of-doing-business, its working profiles, its potential target markets, environment care and economic drivers to entice investors to consider putting up shop in the city.

Results: The video has since been shown to different international conferences within the Philippines as well as in countries around Asia, and investment opportunities beyond tourism have been improving, as proved by three editions of this video that included new businesses in the city and the formal founding of the LEIPO (Local Economic and Investment Promotion Office) in Puerto Princesa City.

In September of 2019, Puerto Princesa officially received 27.55 Billion Pesos in investments.
THE STATUS: In partnership with USAID-SURGE, we participated in the development of behavioural change communication plans for the WASH program in Marawi City.

THE CHALLENGE: Water Access, Sanitation and Hygiene Practices were compromised after the city’s 24 barangays located in Ground Zero was besieged by a terrorist attack in May of 2017.

THE SOLUTION: Communication Research and Strategy: Water Access, Hygiene and Sanitation (WASH) Behavioral Change Communication in Marawi City.

As part of its technical assistance to Marawi City, the SURGE Project helped develop the capacity of local stakeholders and communities in communication, promotion and adoption of improved WASH practices. We developed a communication strategy accompanied by qualitative research and problem analysis, developing all creative communication materials from a social media campaign, print materials and videos, as well as conducting a social marketing workshop series to capacitate the city’s implementers.
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